Strategy is Circular it is not linear

Intended Strategy is shooting with a rifle not a shotgun

To be successful you need to work on yourself, more than you work on your job

Unbalanced Returns: Financial results that are disproportionate to the activity

Strategy should be measured: Return on Strategy Employed – RoSE

It is impossible for a business to not have a direction…you may as well decide it

Strategy and Culture: Alone they can do little, together they can do much

A good Purpose is not necessarily reached rather it is something that guides

Leaders that are inspiring are the leaders that have a strong Purpose

Too many companies are afraid of openness, with the right people this isn’t an issue